Have you heard about traffic sources, but you are not entirely clear what they are or what they are for? After reading this article all your doubts will be resolved. Let us see the different types of traffic sources and its detailed explanation.
Definition of traffic sources
A source of traffic is the origin or path through which a user has reached our website.
The sources of traffic indicate, in this way, the origin of the users that arrive at a website.
The analysis, therefore, is very important, since it allows us to measure what is working better or worse and to know the effectiveness of our online marketing efforts to act accordingly.
Types of traffic sources
There are different types of traffic sources, which are classified according to the origin of the visits that land on our website. The main ones are:
- Direct traffic
- Social traffic
- Search traffic (organic and paid)
- Reference traffic
What is direct traffic
We speak of direct traffic to refer to the visits of users who arrive at our site after entering our URL directly in their browser.
Actually, part of this direct traffic is counted as organic search traffic because, instead of using the browser bar, many users when searching for a specific website do search through Google, either by typing the URL itself or our brand.
This could also be considered as direct traffic because they are users who already have the intention to land on our website, but analytics tools, such as Google Analytics, only register as direct traffic that exclusively originates in the user’s browser bar.
It is the traffic that originates in a platform or social network, whether it is Facebook, Twitter, Linkedin, Instagram, YouTube, etc.
That is when someone clicks on a link included in a publication or social profile and lands on our website. That visit is counted as social traffic.
From there, we can refine more and analyze the traffic coming from each of the social platforms.
What is search traffic
It is the most important traffic of any website and comes from the search engines.
Now, this search traffic can be organic or paid.
The organic traffic is visitors who come to our site after performing a search on Google, Bing or any other search engine and have clicked on the outcome of our website.
Be aware or not, the organic traffic that our website receives is linked to SEO (Search Engine Optimization), that is, to the optimization for search engines.
The traffic PPC (pay per click) also comes from search engines, but in this case, we speak of traffic we paid because we campaigned on a platform like Google Adwords. The visits land on our website after having made a search and click on our result, which in this case is a sponsored advertisement.
What is the reference traffic
The reference or “referral” traffic includes the visits that arrive at our website from links included in other websites, in some way, they must have referenced and recommended us.
For example, when someone makes a list of “the best tech websites of …” or “the best websites of …” and references us with a mention and a link that directs directly to our website. When we participate in an interview or when someone recommends an article from our blog and links it.
Now you know the most important thing you have to know about traffic sources. If you have any other queries let us know them in the below comment box and we will sort them out for you.